Wiley - Playtime is Over

This is the album cover for award winning UK Grime artist Wiley.



The background picture is of Wiley in a playground in a park. The picture looks like a typical british park, however, everything is spray painted black and silver, and he is wearing a tracksuit, with his hood up, looking quite intimidating.
We can tell its a British park becuase of the surroundings and the trees. The font of his name and album name is very Urban, to show the culture he represents.

On the right is the back cover of his album. He has a tracklist written on a blackboard with chalk. The blackboard is resting against the climbing frame, which is pictured on the front album cover.

What is Grime?

Grime music evolved recently in the UK, starting from areas of East London such as Bow and Hackney, by Pioneers such as Wiley, Dizzee Rascal and Lethal B.

The definition of grime is:

Genre of music derived from Uk Garage and Hip-Hop but with influence from jungle, rock, techno, dance and many other styles. Sometimes referred to as a sub genre of UKG and Hip-Hop Originated in London, England

Grime Magazines

Here are a few magazines which focus on Grime culture, they include exclusive interviews, dates of gigs and personal issues within the magazines.

The Clash - Digipak Analysis

It has an aesthetic feel and is shiny and glossy.

It is limited edition and claims to be a digipak. It is a collectors item.

It has that book look to it.

Flips out like an old record.

Tells us its genre and when it was released.

Is different to a CD because of its feel but has no other special edition features.

Nothing special in that sense.

Ideas For Video 1

Idea for Video 1

Ideas For Video 2

Idea for Video 2

Planning

Idea 1:



Artist on estate rapping in areas such as staircase, hallways, elevator and rooftop.

Also rapping on a bench with a pen and paper in his hand, to give the impression that he is writing as he raps.

Shots of artist walking through London in famous landmarks, not rapping, such as Piccadilly Circus, Big Ben, London Eye, and the river side.

Punch bag scene where we have someone training on a punch bag, no rapping.

Locations: Isleworth, London, Gym








Idea 2:

In a studio rapping with headphones and microphone

Sitting on the back of a bus rapping

Have a gang of people

Standing in a play area in a park rapping

Locations: Brentford CLC (if possible), London Bus, Local Park

Artist Image Research

Grime Genre Research

Grime Genre Research

Definition of Grime

Grime music evolved recently in the UK, starting from areas of East London such as Bow and Hackney, by Pioneers such as Wiley, Dizzee Rascal and Lethal B.

The definition of grime is:

Genre of music derived from Uk Garage and Hip-Hop but with influence from jungle, rock, techno, dance and many other styles. Sometimes referred to as a sub genre of UKG and Hip-Hop Originated in London, England. Also in more recent times Funky House has links with Grime.

Possible Locations

I drafted up a list of possible locations to shoot our video, and clips to include.

Estate- Elevator, Rooftop, Stairway, Outside
Barbershop ( Hair cut scene)
Train Station
Picadilly Circus
London Eye
London areas such as bridges, riverside etc
In a car
Dj Set up

Mood Board

Mood Board - Grime

Artist Image

This is my artist image, this is what me and my group think what our artist will look like and gives us a brief outline of the artist.

Artist Image

Choosing and Pitching Song

In class we were shown a variety of different songs from a different genre and we had choice of 20 songs. All these were not copyrighted so we could use them. There were different genres such as rock, indie, R n B, UK street and ballad.

Our group is 2 other males and one female so it would be a smart choice to choose a male song. So we found it sensible to choose the song 'Deadly Serious' which is rapped by a UK artist. Also our group listens to Grime so we have good ideas about how to present our video. Also the beat of the song appealed to us because we can use the beat to create a good music video.

Deadly Serious Pitch

Deadly Serious Pitch

Dizzee Rascal - Jus A Rascal

We also looked at this video to help us with our research into music videos.

The framing is all around the artist so the main attraction is the artist.

Also there are scenes shot behind the big ben, london bridge and other main attractions in London.

Also he is walking around with a swagger so he is a very confident man.

The camera is at a low angle so it shows the artist has power over the viewer.

Roll Deep - When I'm Ere

We also looked this video by the crew Roll Deep.

They used a different style to Devlin.

This one was more artist based and looking directly at the MC rather than a scene or place.

Although it does have scenes where the crew are at parties and djaying.

One effect they used was walking towards the camera when the cameraman was walking backwards. This gives the MC an intimidating look and makes him look aggressive. Also the whole film is shot at night time so they were going for the night time party scene.

Devlin - London City

This is apart of my research in order to help me create my own music video.

This song is similar to the song we have chosen for our music video.

We looked at the way the artist is shown.

There are lots of shots of the artist behind London and recognizable icons.

There are lots of jumpcuts and fast editing.

There is also fast forwarding during the video to add to the london effect to show that London is bustling and busy.

Also it looks like they are shooting from a car so maybe we could incorporate this with our music video.

Choosing Groups

In todays lesson we choose our groups for our coursework and chose which song we were going to use for music video.

We also started a pitch to show the class why we chose the song we did.

Super Fury Animals - Golden Retriever

We watched this video to aid our research and widen our knowledge in music videos.

This video starts of by showing us a golden apple, and by the end of the video we see the same apple on the outside of a box which is therefore resembling the band to be inside this little box.

Also the use of costumes was good because as the music video went on the dogs got hairier and hairier. 

Also the use of camera angles and jumpcuts makes the video effective.

Geri Halliwell - Its Raining Men

We studied this music video in class and this is what we found out from this video.

This song is a pop song which follows many music video conventions as we expected it to.

The music matches the way the video goes. 

She is shown as a voyeur for men. This is done by showing her from the legs downwards and not pointing the camera at her face. This happens a lot throughout the music video.

Also the video starts as a dance audition for a dance academy which gives the video narrative.

Coursework Song

Firstly we listened to all the songs that were on offer from our teacher.

We narrowed down our choices to 3 songs which were:

Deadly Serious - Night time scene. A rapper singing. Rap song.

Slow Jam - Up beat, with a rapper singing. A rap song also.

Hangin With My Crew - Slower beat, boyband like. Similar to something that JLS would do.

But after some discussion and thought process we all decided on choosing Deadly Serious, because we thought we had more options of how to do this video and had good ideas already.

Coursework Brief

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

 

• a website homepage for the band;
• a cover for its release as part of a digipak (CD/DVD package);
• a magazine advertisement for the digipak (CD/DVD package).

 

You will be allowed to work in groups of up to 4 people, and you will be marked on your individual contribution to the project. You will make the cover and advertisement for the digipak.

 

You must set up your own blog where you will record your research and planning and your evaluation.

 

All work must be presented electronically on a blog or a Frog site.

Michael Jackson - Bad / Beyonce - Single Ladies

In our lesson, we watched a number of Michael Jackson videos and compared them with lots of his other work, to see how one of the greatest entertainers in the world took his ideas to his music videos and presented these videos to the world.

Bad

Michael Jackson was in the middle of every frame. He was the main character.

Good use of costumes as he was wearing something different to everyone else in the room.

Diegetic sound used from his clothes to add to the beat.

Confrontation at the end which links to the name of the song.

MJ is in control of the whole situation as he rallies his crew around the urban setting.

Beyonce - Single Ladies

We also looked at the cover of the Beyonce album called I am... Sasha Fierce and compared to her song Single Ladies.

We came across many similarities with the picture and the video.

The way she is dressed on the back is how she is dressed in the video.

The use of colour is the same in the video and the album.

The use of voyeurism is high in the video and on the back of the album cover.

Beyonce is the main dancer in the video and ulitmately is gazed upon the most. Her side dancers are almost non existence because of Beyonce's presence.