Front Cover Final

Final Advert

Feedback on Video

We showed our video to teachers and classmates, and they gave a number of criticisms of what they did not like.

1) The scene in which there was the artist wearing a Scream mask, was felt to be irrelevant to the video and acted to comedic and ruined the 'serious' theme towards the video.

2) The enigma code at the beginning of showing parts of the artists body and London before seeing his face was ruined because we made a mistake by showing the artists face before he had started rapping, when the idea was to let the song build up to the first line and that would be where the artist would be first scene.

3) Another scene that our teachers especially did not like was the punchbag scene after the fight. From feedback, we found that it would be best to put the punchbag scene before the fight, so that it was a build up to the fight, instead of it coming afterwards.

4) The scene where the camera focuses on the studio producer turning down the dials, was originally placed on the last chorus, however, many told us that it would be better to put that scene right towards the end as it would signal the end of the song.

Feedback on Digipak

There were a few minor changes to the actual Digipak that we felt were necessary to make. We did not have a bar code on the back cover.

When asking the class about feedback, they all said they did not like the front cover of the Digipak and that it did not look like it was part of the Grime genre.

However, everyone in the class who gave feedback were all females, so therefore, as we found in our research, grime appealed to more males then females, we asked a number of males what they felt about the front cover.


Out of the video interviews and personal interviews, more then 95% of the males we asked said that they felt the front cover DID represent grime.


Therefore we kept the front cover the same and just changed small details, such as making the icons smaller.

Final Video

Change To Front Cover

After getting feedback from teachers and audience members, we decided to make changes to our front cover. As you can see, we changed the fonts, as we did not think the previous font looked very professional for a Cd. We also changed the record label to EMI, as they are an established British music label who have produced famous Grime artists such as Klashnekoff and award winning Roll Deep. We felt EMI represented and supported our genre very well. We also changed the name of the album name, and added an effect to the word Shine, to make it stand out as the artist is saying it is his turn to be big, as it is his debut album.

Back Cover Construction

Creating/Editing The Music Video

Editing the Video

Magazine Advert Construction

Magazine Advert Breakdown

Digipak

Making The CD Panel

Making the CD Panel

Final CD Panels

Making of The Back Cover

Making of the Back Cover

CD Panels

Magazine Advert Presentation

Magazine Advert Presentation

Back Cover Of Digipak Construction

Creating a Cover Back of Digipak

Firstly, I cropped the image as there were parts of it that were not needed and would have therefore wasted space. I did this using the 'crop' tool in photoshop. Then, I used the 'burn' tool to make the image sharper and the colours, bolder. I did this a lot on the car lights, as we wanted to emphasise the shine, seeing as the album is called, "My Time To Shine".

Idea 2 For Front Cover

Idea 2

Creating a Digipak

Firstly i took a Digipak and measured the dimensions.
5.00 Inches Width
5.00 Inches Height
72 Pixel resolution

Idea 1 For Digipak Cover

Idea 2

Idea 2

Firstly i took a Digipak and measured the dimensions.
5.00 Inches Width
5.00 Inches Height
72 Pixel resolution

Storyboard

Storyboard

Idea 1 For Digipak Cover

EMI Record Label

Choosing Record Label

We researched into a lot of music labels, and the one that stood out to us was EMI group, (Electric & Musical Industries Ltd.)

They are a British music company, which is fitting with our artist as he is a British rapper in the grime genre.

Also, EMI support Roll Deep and Klashnekoff, two leading grime artists within UK music.

Choosing Fonts For Digipak

Above is a font which I got from a website which I thought looked appropriate for the grime theme to use as a title on our Digipak. However, to make it look more original and suited for our specific artists' Digipak, I edited it in photoshop several times so that, as a group we could pick which one we preferred.



I changed the original font by adding a bit of colour to make it stand out more and seem more effective. I chose to use the colour red as it has connotations with things that are serious, this also shows that we have thought about linking the appropriateness of the name with the colour scheme.

Punchbag Scene Snapshot

Playground Rapping Scene

We were lucky to be able to book the studio in Brentford CLC, in which we wanted to shoot a scene of the rapper in a studio, as if he has come into a real live radio station with a producer and recorded part of his track.

We used a variety of shots such as close ups, aerial shots, medium and extreme close ups.

Above is a picture of the scene where we used the microphone and headphones to make it look like the rapper was performing live on radio.

Half Term Continuation of Filming

During the half term break our group found it a perfect oppurtunity to use the time off to finish off the extra scenes we were to include in our video.

There were two big scenes that we did which involvd the rapper doing the whole song, in two different locations, one in a park and then we on the spot had an idea as a group to use a rooftop as one of the locations, and recorded on there.

We then filmed extra clips of the artist walking through the park, a punch bag scene and the text message scene. These were all the main small clips that we needed to shoot in order to add to our video.

We took a number of photos of the exact filming spots and the angles in which we filmed some of them.

Picture For Back Cover of Album

The photo we have decided to use for back cover of our digipak is the one we took in front of the car whilst the artist is facing towards the car. We used the cars powerful lights to make our artist glow and shine. To make emphasis on the album name 'My Time to Shine.'

We will also play around with the picture to make it stand out more and use Photoshop to crop out bits we don't need.

Deciding on Track Names

We sat as a group and decided on a number of track names for our album, along with the track we are performing 'Deadly Serious.'

We had a look at other albums by artists such as Wiley, Skepta, Giggs and Bashy who are all leading grime artists. They all had a minimum of 10 Tracks and usually had in total around 16 tracks. Therefore based on this, we decided to give our album 16 tracks, and one bonus track.

We brainstormed these following track names:

Intro

Fresh Trim

These Streets

Menace To London

Too Many Guns

I Love You

Outro

You Know My Name

Star Is Born

I Smell Fear

Deadly Serious

My Time To Shine

Unfinished Business

Paper, All I See Is

Clocks Ticking

Straight Out Of Yard

Me And You Against The World

Love and Hate

Hubby Riddim

Star Is Born Remix

300 Bar Statement

Knock Knock On Your Door

From this we made a final tracklist, which is:

1. 1) Intro

   2) My Time To Shine

   3) Unfinished Business (Feat Flow2.0)

   4) Deadly Serious

   5) I Smell Fear

   6) Paper, All I See Is(Feat. Tiny McSandhu)

   7) Star Is Born

   8) 300 Bar Statement(Produced by DVS Beats)

   9) You Know My Name (Feat Flow 2.0)

   10) These Streets

   11) Straight Out Of Yard (Feat Shack & Foot)

   12) Clock’s Ticking (Feat Young Kid)

   13) Fresh Trim

   14) Knock Knock On Your Door (Feat Dj K and Mc Tan)

   15) Menace To London

   16) Outro

   Bonus Track

   17) Star Is Born Remix (Feat DVS All Stars)

Planning Front Cover of Digipak

Similarly on this album cover the logo is shown in the bottom left corner as there is lots of references to firearms and violence in this album.




This last album, the logo says Explicit Lyrics clearly stating that the lyrics may be unsuitable for children.


Many UK Grime albums have this logo as it is a convention of Grime. In most of the artists songs there is a lot of swearing and references to violence for example in ' Deadly Serious' he says ' Beef..I will eat man's up' this shows that in a fight he will emerge victorious. Therefore this research of logo has enabled me to use the idea and use it for our ' My Time To Shine' Digipak Album.

Album Cover Picture Chosen

The photo we have decided to use for the album cover is the shot outside the London Eye. The artist is the centre of attention of the photo, with the background of a famous British landmark, showing location and background.

Also, naming the album 'My Time To Shine,' we will play on the word 'Shine' and make the artists body and face in the photo glow, using tools from photoshop.

Below is the photo we have chosen.

Final Decision For Name of Digipak Album

When we got together as a group today, we decided to name the album ' My Time To Shine'. It's catchy and quite eye-catching.
The significance of ' My Time' shows how grime artists from rough areas, do not get the opportunity to succeed in their career that often. However the artist, ' Reign' has been given the chance and he believes it is his time to pursue his Grime Career.
Also the word 'Shine' emphasizes his determination to become the best at what he does and embrace this opportunity to the fullest.. He Is 'deadly serious'.

Tracklist Analysis

Track List:

01. Intro (B.B.T.)
02. Uummm!!
03. Open Up
04. Who Are You To Judge Featuring Joe Grind
05. More Maniacs Ft. Boost & Young Spray
06. Swagga Featuring Joe Grind
07. Cut Up Bag
08. Saw
09. Make It Look Good Featuring J.Melo
10. Click Clack Featuring Killa Ki & Shocks
11. Pitching All Da Time Featuring Dubz & Chelsi Lauren
12. Rat-A-Tat-Tat Featuring Kyze
13. Tempa Tempa
14. Bring A Message Back
15. You Raised Me
16. Walk In Da Park Featuring O.T.B
17. Let 'Im Ave It Featuring Boost
18. Test Out Da Nine (Remix) Featuring SN1

Nathan Thompson, better known by his stage name Giggs. He is a british grime artist, who has in the past been in prison for holding firearms. He came back strong and pursued his Grime career. He is a member of SN1 (Spare No1) who also are his record label.

Spare No.1 instantly gives us negative connotations off violence and this is seen on the cover on his tee-shirt, the logo is SN1 branded. Not only this it says ' Explicit content parental advisory' this shows the songs could be about violence, guns etc and may not be suitable for children. The image also shows he is not smiling as in grime videos and pictures they hold intimidating faces.

The album is called ' Walk in the park' most of the songs relate to violence, life and struggling etc. Those areas are what we will be concentrating on when deciding on our track lists. The song ' You Raised Me' is sent out to his mother apoligising for the struggle they went through and about her being proud of what he has become now. The song 'Saw' is a violent song relating to hit movie series of SAW. The song 'Test out the Nine' refers to the 9MM firearm. These are some conventions of Grime CD covers and gives us more of an idea on deciding what to name our other songs.

Isleworth Shoot, London Shoot, Possible Digipak Photos

Isleworth Scene Shoot

Album Ideas

N.B. Please click on the mind map for a zoomed in view.

When deciding on the album name we came up with quite a few names which relate to the artist and his single, " Deadly Serious".Below is the reasons for why we chose the certain names in to a shortlist:

My Times To Shine: Catchy, Unique, reflects the artist in his song about pursuing his rap career.

The Greatest: Also quite catchy and shows his personality and his belief in being the best.

Boy Better Know About Me: A more intimidating name, showing how he should be well known.

Money Runs Everything: A typical convention of Rap/Grime, lots money being made.

Welcome To My World: Also portrays his personality and shows his confidence.

Unfinished Business: Also referenced in his songs, shows perserverance.

Star Is Born: Someone different, good name and quite eyecatching.

Star In The Hood: Similarly saying he is special and a star is in the area.

Analysing Track Lists

Track List:

01. Intro (B.B.T.)
02. Uummm!!
03. Open Up
04. Who Are You To Judge Featuring Joe Grind
05. More Maniacs Ft. Boost & Young Spray
06. Swagga Featuring Joe Grind
07. Cut Up Bag
08. Saw
09. Make It Look Good Featuring J.Melo
10. Click Clack Featuring Killa Ki & Shocks
11. Pitching All Da Time Featuring Dubz & Chelsi Lauren
12. Rat-A-Tat-Tat Featuring Kyze
13. Tempa Tempa
14. Bring A Message Back
15. You Raised Me
16. Walk In Da Park Featuring O.T.B
17. Let 'Im Ave It Featuring Boost
18. Test Out Da Nine (Remix) Featuring SN1

Nathan Thompson, better known by his stage name Giggs. He is a british grime artist, who has in the past been in prison for holding firearms. He came back strong and pursued his Grime career. He is a member of SN1 (Spare No1) who also are his record label.

Spare No.1 instantly gives us negative connotations off violence and this is seen on the cover on his tee-shirt, the logo is SN1 branded. Not only this it says ' Explicit content parental advisory' this shows the songs could be about violence, guns etc and may not be suitable for children. The image also shows he is not smiling as in grime videos and pictures they hold intimidating faces.

The album is called ' Walk in the park' most of the songs relate to violence, life and struggling etc. Those areas are what we will be concentrating on when deciding on our track lists. The song ' You Raised Me' is sent out to his mother apoligising for the struggle they went through and about her being

Dizzee Rascal - Jus A Rascal

Dizee Rascal

When I'm Ere Deconstruction

When Im Ere Construction

Deadly Serious Shooting Schedule

Shooting Schedule Proper

Questionnaire Feedback

Feedback from Miss Kulas

1) Lots of boys in hoodies and tracksuits walking around and waving their hands about. They are usually talking about themselves and how great they are. They will be on estates and in London.

2) Rough parts of London, estates, places that have a lot of graffiti on the wall. Mainly outside.

3)Definitely not bright and cheery, but they are not usually sinister. For example, Dizzee Rascal's Holiday is quite upbeat.

4) Not really. It's usually a lot of boys walking around with their 'crew'.

5) Hoodies, boys, tracksuits, branded sports wear.

1) What would you expect to see in a UK Grime music video?

2) Where would you expect a UK Grime music video to be set?

3) Are these types of music videos dark and sinister, or bright and cheery?

4) Do you expect to see women in a very male Grime song?

5) What is common in UK Grime music?

Questionnaire Feedback

Feedback from Tanuj Bhalla

1) What would you expect to see in a UK Grime music video?

2) Where would you expect a UK Grime music video to be set?

3) Are these types of music videos dark and sinister, or bright and cheery?

4) Do you expect to see women in a very male Grime song?

5) What is common in UK Grime music?

1) I would expect to see lots of flash cars, people smoking and big gangs of people. A mixture of boys and girls.

2) In a club with lots of young females dancing around lots of young males. Also in an urban environment.

3) Bit of both, depends on the artist and his taste in music.

4) Yeah, they act as a rebound for the males and play an important role in the music video itself.

5) Black people are common, a lot of artists are black so therefore the majority wins. Also violence is a convention which I have seen is common.

The Clash Digipak Analysis

This is the back cover of the digipak for The clash.

The Clash Digipak Analysis

This is the front cover of the digipak for The Clash.

The Clash Digipak Analysis

This is the inside of the digipak. As you can see it is very simple.

Location Scouting

As a group we went out into Central London and other locations to take photos of the locations we wanted to film our music video and take photos for our Digipak and Magazine page.

We went into Central London, Isleworth and Hounslow and got a good idea of how we would shoot our video.

Audience Feedback

Location Scouting Photos

Location Scouting

Questionnaire feedback

Feedback from Pav Dhillon

1) I would expect to see a bunch of boys in hoodies looking mysterious, one dominant boy. A very intimidating enviroment if you are the viewer.

2) I would expect it to be set in a dark, dingy estate maybe. Depending on lyrics could be in a very busy place. Also could be a story in which the video is shot at many different places.

3) Uusually dark, not sinister. But from viewing many grime videos i think some are bright and cheery. It usually depends on the artist themselves.

4) Depending on lyrics, yes but if the lyrics do not warrant women than I do not expect to see women.

5) Hoodies, nike trainers and addidas hoodies. Lots of young males are common. Usually of a black and white colour.

Questionnaire

1) What would you expect to see in a UK Grime music video?

2) Where would you expect a UK Grime music video to be set?

3) Are these types of music videos dark and sinister, or bright and cheery?

4) Do you expect to see women in a very male Grime song?

5) What is common in UK Grime music?

Wiley - Playtime is Over

This is the album cover for award winning UK Grime artist Wiley.



The background picture is of Wiley in a playground in a park. The picture looks like a typical british park, however, everything is spray painted black and silver, and he is wearing a tracksuit, with his hood up, looking quite intimidating.
We can tell its a British park becuase of the surroundings and the trees. The font of his name and album name is very Urban, to show the culture he represents.

On the right is the back cover of his album. He has a tracklist written on a blackboard with chalk. The blackboard is resting against the climbing frame, which is pictured on the front album cover.

What is Grime?

Grime music evolved recently in the UK, starting from areas of East London such as Bow and Hackney, by Pioneers such as Wiley, Dizzee Rascal and Lethal B.

The definition of grime is:

Genre of music derived from Uk Garage and Hip-Hop but with influence from jungle, rock, techno, dance and many other styles. Sometimes referred to as a sub genre of UKG and Hip-Hop Originated in London, England

Grime Magazines

Here are a few magazines which focus on Grime culture, they include exclusive interviews, dates of gigs and personal issues within the magazines.

The Clash - Digipak Analysis

It has an aesthetic feel and is shiny and glossy.

It is limited edition and claims to be a digipak. It is a collectors item.

It has that book look to it.

Flips out like an old record.

Tells us its genre and when it was released.

Is different to a CD because of its feel but has no other special edition features.

Nothing special in that sense.

Ideas For Video 1

Idea for Video 1

Ideas For Video 2

Idea for Video 2

Planning

Idea 1:



Artist on estate rapping in areas such as staircase, hallways, elevator and rooftop.

Also rapping on a bench with a pen and paper in his hand, to give the impression that he is writing as he raps.

Shots of artist walking through London in famous landmarks, not rapping, such as Piccadilly Circus, Big Ben, London Eye, and the river side.

Punch bag scene where we have someone training on a punch bag, no rapping.

Locations: Isleworth, London, Gym








Idea 2:

In a studio rapping with headphones and microphone

Sitting on the back of a bus rapping

Have a gang of people

Standing in a play area in a park rapping

Locations: Brentford CLC (if possible), London Bus, Local Park

Artist Image Research

Grime Genre Research

Grime Genre Research

Definition of Grime

Grime music evolved recently in the UK, starting from areas of East London such as Bow and Hackney, by Pioneers such as Wiley, Dizzee Rascal and Lethal B.

The definition of grime is:

Genre of music derived from Uk Garage and Hip-Hop but with influence from jungle, rock, techno, dance and many other styles. Sometimes referred to as a sub genre of UKG and Hip-Hop Originated in London, England. Also in more recent times Funky House has links with Grime.

Possible Locations

I drafted up a list of possible locations to shoot our video, and clips to include.

Estate- Elevator, Rooftop, Stairway, Outside
Barbershop ( Hair cut scene)
Train Station
Picadilly Circus
London Eye
London areas such as bridges, riverside etc
In a car
Dj Set up

Mood Board

Mood Board - Grime

Artist Image

This is my artist image, this is what me and my group think what our artist will look like and gives us a brief outline of the artist.

Artist Image

Choosing and Pitching Song

In class we were shown a variety of different songs from a different genre and we had choice of 20 songs. All these were not copyrighted so we could use them. There were different genres such as rock, indie, R n B, UK street and ballad.

Our group is 2 other males and one female so it would be a smart choice to choose a male song. So we found it sensible to choose the song 'Deadly Serious' which is rapped by a UK artist. Also our group listens to Grime so we have good ideas about how to present our video. Also the beat of the song appealed to us because we can use the beat to create a good music video.

Deadly Serious Pitch

Deadly Serious Pitch

Dizzee Rascal - Jus A Rascal

We also looked at this video to help us with our research into music videos.

The framing is all around the artist so the main attraction is the artist.

Also there are scenes shot behind the big ben, london bridge and other main attractions in London.

Also he is walking around with a swagger so he is a very confident man.

The camera is at a low angle so it shows the artist has power over the viewer.

Roll Deep - When I'm Ere

We also looked this video by the crew Roll Deep.

They used a different style to Devlin.

This one was more artist based and looking directly at the MC rather than a scene or place.

Although it does have scenes where the crew are at parties and djaying.

One effect they used was walking towards the camera when the cameraman was walking backwards. This gives the MC an intimidating look and makes him look aggressive. Also the whole film is shot at night time so they were going for the night time party scene.

Devlin - London City

This is apart of my research in order to help me create my own music video.

This song is similar to the song we have chosen for our music video.

We looked at the way the artist is shown.

There are lots of shots of the artist behind London and recognizable icons.

There are lots of jumpcuts and fast editing.

There is also fast forwarding during the video to add to the london effect to show that London is bustling and busy.

Also it looks like they are shooting from a car so maybe we could incorporate this with our music video.